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For those who are unfamiliar with the corporate change, J&P Coats now sells this yarn, Luster Sheen, under the Red Heart label as E721. The yarn is the same; the packaging is different.
When this yarn was sold under the name of J&P Coats Luster Sheen, there were three balls per bag of 150 yards each, or 450 yards/bag, for $8.00.
This is yarn is now sold under the name of Red Heart Luster Sheen, and there are three skeins per bag of 335 yards each, or 1,005 yards/bag, for $17.00